Tata McGraw-Hill Publishing Company Limited NEW DELHI McGraw-Hill Offices New Delhi New York St Louis San Francisco Auckland Bogotá Caracas Kuala Lumpur Lisbon London Madrid Mexico City Milan Montreal San Juan Santiago Singapore Sydney Tokyo TorontoĬopyright © 2005, 1990, by Tata McGraw-Hill Publishing Company Limited. Subroto Sengupta (Late) Former Visiting Faculty Indian Institute of Management, Calcutta Stretch Your Brand-But Watch Its limits 268-īrand Positioning: Strategies for Competitive Advantage Second Edition Match-Up between Brand Image and Celebrity ImageĬase Study on Himani Sona Chandi Chyavanprashġ0.
Positioning through Celebrity Endorsement 227. A Fresh Look at Advertising Objectives 206-Ĩ. ITC Hotel Sonar Bangia Sheraton and Towersħ. The Pursuit of Differential Advantage: Strategies for Competitive Advantage 75. Positioning is Rooted in Product Features-Or is it? 53-Ĥ. The Positioning Concept: Definitions and Illustrations 1-Ģ.
0 kommentar(er)
